The Smile Makeover Shop
BACKGROUND
The moment a couple knows they are about to be parents, couples instinctively turn to online resources for information and shopping to prepare for their child's arrival. This emotional insight includes concerns about potential challenges that babies may face. Recognizing this, Operation Smile, a global non-profit, aims to merge their online habits with cleft deformity awareness and fundraising. Our goal is to educate on prevention, the condition, and encourage donations. All in one shot.
IDEA
Welcome to The Smile Makeover Shop, where you pay a small amount for priceless smiles. Our online store for baby items provides a unique experience: as you browse, real babies with cleft lip and palate conditions showcase each product. The product description informs about the condition and pregnancy risk reduction. The "Swipe to Help" button reveals a retouched photo of the baby smiling, with a slight price increase. You choose whether to purchase at the original price or the new price, contributing to a smile that transforms a child's life forever.
