BACKGROUND
GNC Lutein is a supplement that helps maintain eye health and prevents macular degeneration. We aim to raise awareness of the emerging eye health risks due to the evolution of media, where what is illustrated through the screen becomes better, smarter, and faster. But that also comes with an unnoticed threat to the viewer's eyes that the screen also becomes closer and closer in every state of such evolution.
IDEA
The hidden issue that might go unnoticed has been brought to attention with a series of print ads to raise awareness. The three print ads illustrate the screen evolution from a theatre screen to smaller screens while the distance becomes closer also, with the offer of how the product could be of help.
