BACKGROUND
During the Valentine's period, for the Kitkat launch, our goal is to enhance the consumer's basket size, encouraging them to purchase more than one pack and add excitement to their Valentine's Day.
IDEA
the "Kitkat Love Match" packaging collection, featuring a diverse range of 8 designs. This unique packaging allows individuals to create their own Kitkat pack combinations, generating various love messages with different meanings. People can purchase and playfully match the words for fun or gift them to their loved ones. This campaign achieved the highest sales increase in the history of Kitkat during the Valentine's occasion.
