BACKGROUND
Dtac, the third-largest GSM phone company in the nation, owned by Telenor, aims to showcase the capabilities of 5G technology in connecting what matters most. The goal is to introduce a diverse range of new and potential experiences that will enhance and empower our lives.
IDEA
The First Touch film narrates a couple's story, emphasizing the husband's promise to be present for the child's birth despite working abroad. Unforeseen circumstances hinder his physical presence, but 5G innovation enables him to fulfill his promise and connect with his wife and newborn. The film highlights the human desire for connection, showcasing 5G's role in bringing these connections to life. Upon release, the film quickly amassed 16 million YouTube views within just 3 days, following an initial 4 million views in the first 24 hours.
