BACKGROUND
Even as technology offers opportunities to explore the world, undoubtedly, without consciousness people are easily influenced by the dark side of technology such as fake news, social media faults, and so on. Black Mirror, the series provokes people to rethink about the dark side of technology whether it can harm society and lead to misconception. Eventually, the dark side effects surround us, and perhaps it could happen to everyone unexpectedly. So, to launch the series, we would not approach audiences in an ordinary way,
but we do it in the Black Mirror’s way.
but we do it in the Black Mirror’s way.
IDEA
As Black Mirror is a dystopia series that reflects the dark side of technology. We had invited individuals to experience how impactful Black Mirror’s effect was on the outcomes in the ‘real world’. We had turned the nation into Black Mirror’s teaser by hijacking every media platform. It sparked with a live nationwide broadcast on the same day, at the same time which included social media, newspaper, and digital billboards.
