BACKGROUND
The Thai Health Foundation is dedicated to inspiring, motivating, and empowering individuals and organizations across sectors to enhance health-promoting capabilities. This commitment extends to fostering a healthy society and environment, aligning with the health promotion movement in Thailand.
In collaboration with Thai Health, a 'Turn-off mobile phone policy ad' was strategically placed in cinemas before movies. This not only serves as a reminder to silence phones but also cleverly intertwines health awareness with the message of maintaining a disturbance-free environment for all moviegoers.
IDEA
Through our cinema ads, we highlight the importance of health and the need to silence phones in theaters. These distinct messages are creatively blended using a disruptive "ring-tone" execution, turning the disturbance situation into an opportunity to seamlessly remind moments of exercise… and even sex education!
