The Speed of Life
Brief
Dtac, is a telco brand that strongly believes in a human connection and aims to connect what matters for people at every pace of life. And that’s led them to never stop expanding the quality of their network to be the fastest download network in Thailand guaranteed by Opensignal.
Creative Solution
A campaign ‘The speed of life’ that pointed out how important every second is. It shows a tipping point moment that people are able to connect with someone that matters to them seamlessly just right in time because 
“no moment should be delayed”. And here are 3 precious moments under the campaign.
The breakup girl who decided to cut her beautiful long hair but there’s a sorry message from her boyfriend sent just right in time.
A football player who is suddenly rushed out to home because the message from mom said his beloved cat is delivering the newborn kittens just right at the moment.
A nervous grandpa who is about to go into a surgery room just in a second, there’s a Video clip from his lovely grandchild saying something that makes him feel self-worth and lights up his moment.

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